Introduction

Singapore’s tourism industry was badly hit by the recent SARS outbreak. As reported by The Straits Times, 21 July 2003, “The Singapore Tourism Board said that the cruise industry looks set to bounce back after navigating the stormy weathers of SARS. Passenger figures should be back to normal by early next year.”

Besides, the industry is also facing competition from neighbouring countries in South-East Asia and the region. To ensure the survival of our tourism industry, strategies and improvements will have to be made to have to remain competitive. We must be innovative and have vision for the future, and continue to upgrade our attractions and keep them up-to-date.

"I believe that we can be competitive, we can retain the fair share of our economy pie, provided that all of us recognize the challenges and all of us work together to achieve that.’"

Environment Minister Lim Swee Say

Navigate using the buttons on the left to find out more about Tourism in Singapore. Enjoy your journey!